Monday, January 12, 2009

PYGMALION EFFECT-A PRACTICAL EXAMPLE




I remember a young lady who went to work for a company immediately after graduating from college. She seemed extremely talented but unbelievably timid.


She was assigned to a division-level marketing department where she assisted in the production of advertising and collateral material. Her supervisor associated her shyness with a lack of technical and conceptual skills. As a result, she was never included in brainstorming or planning sessions. The supervisor thought she was best suited to simple graphics layout and paste-up.
Frustrated that her talents were squandered on simple tasks, she applied to the corporate marketing department. The vice-president reviewed her resume and transferred her without interviewing her at length. His concept of the young lady was positive and assigned her to a series of important, key projects. She performed magnificently.


A few months later, the original supervisor was in the vice-president's office admiring the new corporate ad campaign. The project consisted of television and radio commercials, full-page ads for national publications and complete press kits. The supervisor asked, "What kind of a Madison Avenue rain-maker worked this kind of magic?" The VP replied, "This was all completed by that young lady you sent me. That was the best move I ever made!"


This is but one example of the dozens of cases I can document where individuals were literally hobbled by low or incorrect expectations. In many instances, the mind set of a co-worker or supervisor can restrict an employee's ability to become an excellent performer.


This cause-and-effect model applies to all aspects of our lives. The neighbor's young son asked if he could mow my yard. I told him I would talk to his dad first. The father said, "I don't think he can handle a mower. . Go ahead if you like." I assured him I would watch his son closely and be certain he could handle the equipment safely.
The boy not only knew how to handle the mower, but did such a good job, I asked him to help each week. His dad was amazed. "I never would have guessed," he said. "You should have given him a chance," I suggested.

DIFFERENT STROKES FOR DIFFERENT SITUATIONS



A Merchant, driving his Donkey homeward from the seashorewith a heavy load of salt, came to a river crossed by a shallowford. They had crossed this river many times before without accident, but this time the Donkey slipped and fell when halfwayover. And when the Merchant at last got him to his feet, muchof the salt had melted away.


Delighted to find how much lighter his burden had become, the Donkey finished the journey very happily.Next day the Merchant went for another load of salt. On the way home the Donkey, remembering what had happened at the ford,purposely let himself fall into the water, and again got rid ofmost of his burden.


The angry Merchant immediately turned about and drove theDonkey back to the seashore, where he loaded him with two greatbaskets of sponges. At the ford the Donkey again tumbled over;but when he had scrambled to his feet, it was a very disconsolate Donkey that dragged himself homeward under a load ten timesheavier than before.


The same measures will not suit all circumstances.